Target Audience Screening

Mrs Allison suggested that we carried out a screening of our music video to our potential target audience and receive they're feedback. This feedback is the most important as it tells us whether we have created a video that our target audience actually like. Our target audience is mainly females aged 13-35 although we have also tried to target males too.

Here is a picture of the 5 people I questioned.

I asked them 2 questions about the music video and 2 questions about the ancillary tasks. Here are the 2 questions I asked about the music video:

1. What is your favourite part of the video and why?


2. What part of the video would you change and why?

Here are the 2 question I asked regarding the ancillary tasks:

1. What do you really like about the digi-pak and magazine advert and what is your least favourite part?


2. Does it appeal to you and would you be happy with the product if you were to purchase it?

Feedback

Sophie Hulbert - aged 19

Music Video

'I like the part where glass smashes then goes back it goes back in time and reverses, the effect is cool.'

'I wouldn't change anything but would add more group scenes as it shows the unity of the group.'

Ancillary Tasks

'I like that you've got your own unique font and the corally coloured theme is very identifiable and it stands out as being very unique.'

'Yes it appeals to me because I am into pop musics and pop bands and I would be very happy to purchase it because the images are good which makes me feel that I am in for a treat.'

Tyler Baxter - aged 18

Music Video

'My favourite part is the last scene where they are laughing as a group on the tree because its fun.'

'I would put a colour filter in to vary the shots and differentiate them.'

Ancillary Tasks

'My favourite part of the digi-pak is that fact that it looks really professional. My least favourite part is the name of your band and the font that is used for the front cover of the digi-pak because it is too girly.'

'It doesn't really appeal to me because it is aimed at a feminine audience and I am fairly masculine. I wouldn't purchase the product in the first place as the song is not my taste of music but I do think it is a professional product.

Sian Butcher - aged 17

Music Video

'I like the end bit where the faces fade in and out of shot because its cool.'

'I would add more dance routines into the video rather than have the girls just swaying and strolling'.

Ancillary Task

'I think the digi-pak is very professional and I LOVE how you have used warm bright orangy pink colours and it really gives a nice feel about the group. My least favourite part probably has to be the font. The colour blends in too much with the background which makes it hard to read - although I do like the style of the font as it is girly.'

'The digi-pak and magazine advert both definitely appeal to me as they look like a fun, cool girl band who could inspire me to become fashionable. I particularly love the inside booklet pictures of the group as they look like best friends and remind me of me and my friends having fun and they look like generally nice people who make good music.'

Faye Gibbs - aged 18

Music Video

'I like the part where the 2 characters are sitting at the table and gradually get further and further apart.'

'If I could change anything I would add in more flashbacks of the couple as I think they are really effective and portray a good story.'

Ancillary Task

'I love the picture you will be using for the cover of the CD as it is not too overpowering and really links in well with the music video. My least favourite part is how the magazine advert background is in black and white rather than colour. I think that it would stand out more and be brighter if the background was the same colour as the rest of the picture.'

'This doesn't really appeal to me very much but it definitely is a good product and it only doesn't appeal to me because I find girl bands annoying and don't really like their music. This is a very professional product and I could imagine my friends that are into girl bands would be buy and love this product.'

Tom Gallacher - aged 19

Music Video

'My favourite part of the music video is the woodland background as it suits the tone of the song and looks good.'

'I would change the part in the video where they do the dance routine as I think it could have been done more professionally and looks a bit amateur.'

Ancillary Task

'I liked the general photography as it looked very professional, more professional than I would have expected, I found it quitwe hard to read the text on the digi-pak front cover as the orange coloured font blends in too much with the background.'

'It doesnt appeal to me purely because that is not my type of music, although if I did own this product I wouldnt looking mind looking at it as the girls all look really good!'

The feedback I have recieved is very positive therefore I am very pleased as we have managed to meet our target audiences expectations. Obviously there are parts of the video that people wish to change as it is not a professional product therefore is not going to be perfect. Everybody enjoyed the video which is what I hoped for and had many more positive things to say rather than negative.

Advanced production portfolio deadlines!

March 7th: 1st ancillary task finished, preparation of 2nd ancillary task. Evidence of planning and drafting the ancillary tasks and feedback of 1st ancillary task.

March 14th: Completion and presentation of 2nd ancillary task. Evidence of planning and drafting the ancillary tasks and feedback from presentation of 2nd ancillary task.

March 21st: Final improvements of all 3 products, including focus group testing. Focus group feedback.

March 28th: Presentation of final portfolio. Feedback of final product.

April 4th: Final tutor assessment. Final versions of all 3 products and the evaluation

Editing - Digi-pak 11-03-11

Today we continued working on the digi-pak as so far only Charlotte's bio had been completed. As the schools photo shop is hard to use, we have arranged for us all to meet at Chauncy on Tuesday 15h March to continue editing using Charlotte's laptop and photo shop rather than the schools computers. As we knew what we wanted to do which wasn't possible on the schools photo shop we didn't get too much done today.

What we did achieve:

• Did the biography for Sophie's individual picture using Rockwell font.


• Also did the bio for Laura's picture also using Rockwell font.


• Slightly lightening Laura's picture as it seem much darker than the other 3.


• Decided to use a different picture of me as mine is portrait where-as the others are landscape and therefore does not fit as nicely as it could.

Plan for Tuesdays editing session!

• Pick a new picture to use for my bio (landscape).


• Write the bio and adjust picture if necessary.


• Photo shop and edit pictures to be used for inside the booklet and place them opposite the individual pictures.


• Create backcomb of digi-pak by editing the picture if necessary and adding song list and production company logo etc...


• Create design to go on the CD and image behind where the CD is placed.

Progress on digi-pak

We have made some progress on our digi-pak although not masses as we decided to concentrate on getting the magazine advert done first!

We decided on what picture we will use for each part of the digi-pak, here they are:

The front cover

The back cover

The CD itself and image behind CD

Inside the booklet - Opposite individual pictures:

Individual pictures for inside booklet:

We have decided to do a little biography of each group member to go with their picture. The bio will be on top of the picture and we have completed one so far, which is Charlotte's. We hope to do the same to the other 3 pictures in our next media lesson (Friday 11th March).

Feedback on magazine advert

In Fridays media lesson our group received feedback from our class on our 1st draft of our magazine advert.

Feedback in terms of photographic image: Framing, focus, camera angle, lighting and colour, background and mise-en-scene:

• The main picture really stands out due to the bright orange colours used, it also gives the picture more depth.
• The background is interesting in black and white - complements the main picture.
• The pose is very authentic and that of a classic girl band (slightly cheesy)
• The way we are giving a direct gaze is appropriate.
• Our facial expressions are different - giving each member a different look and uniqueness.
• Good link with the background and the actual music video - same location.

Typography & text: Fonts, sizing, layout, colour, readability, language register & content:

• The text at the bottom giving more information about the single should be smaller.
• The pictures and logo's of stores should be moved to the left to look more even.
• Not sure about whether the text should be all in lower case or the the first letter of each word to be in upper case with the rest in lower case - will have try each suggestion.
• The colour of the font is good as it is warm and matches the colour of Charlotte's shirt. This is similar to what Cosmopolitan magazine do!

Layout decisions: Rule of thirds, text positioning, sizing, balance of image & text, focus of attention:

• The positioning of Missing You should be higher than what it currently is. Possibly making it bigger and moving it to cover the shoes.
• Focus of attention very good - very attractive and eye catching.

Genre codes and indicators of audience targeting:

• 'Genre code spot on' a quote from Mrs Allison
• Clearly targeting the right audience and looks like a real girl band.

Magazine advert first draft!

We looked through all the pictures we took at the photo shoot and decided what one we wanted to use for our magazine advert.

The picture

(Stage 1 - the original picture)

We choose this picture for many reasons and think it is perfect for our advert! The pose in this picture is one of my favourites as we look like a typical girl band and our poses are all very similar but a little bit different. We also look united as a group and our facial expressions are inviting which will hopefully persuade people to buy the single. The woods in the background looks particularly nice in this picture with the large tree positioned nicely behind us. The lighting in the picture is very good as it looks like a warm autumn day which it certainly wasn't when we shot.

Editing

We began editing this picture by playing around with different brightnesses and contrasts to see if it looked better. We knew that when wanted the picture to look slightly edited so we cropped the image, taking a lot of the woods away at the sides. After playing around with colours, we had an idea to have the background in black and white and us in colour as it will make the advert look interesting. As we were using the photo shop on the schools computer none of us were really familiar with how to use it. Although luckily Charlotte does photography and is therefore an expert at photo shop unlike me, Laura and Sophie who have no idea! Charlotte showed us roughly how this would like and we really liked it so so have agreed this is what we will do. As Charlotte is more familiar with the photo shop she has on her computer at home, she agreed to take the picture home and do this editing for us. We were really grateful for this as it took a very long time. We made the black and white background as dark as possible to make the colours of our shirts and the font stand out as much as possible.

(Stage 2 - the picture Charlotte took home to change into colour)

The next thing we did was the wording, this was pretty simple as we already had a clear idea in our heads of what we wanted. We found a girly italic font straight away and decided to use it for the band name and single title. We tried the wording in different colours but the coral colour looked best as it matched the colours of our shirts. After trying the text in different positions, we agreed we wanted to keep it minimal with the main focus being on the picture of us rather than the text. That is why we had the song title placed in the bottom left in a small size. We also decided to have 'now available for purchase and download in selected stores' shown at the bottom to make it look more like an song advert.

The finished 1st draft

(Stage 3 - The final image)

Here is the first draft complete after Charlotte took the picture home to continue editing. She did a really good job as the photo shopping is not noticeable at all! The brightness of our shirts really stands out which we were really happy about as that was what we really wanted. Charlotte changed the text at the bottom slightly to a more standard font which makes it easier to read. She also added in some pictures of shops that the single could be purchased from. This is the advert that we will be presenting to the rest of our class on Friday 4th March!

What magazine our advert will be featured in

As a group brainstormed ideas about what magazines we thought our magazine advert could be featured in. We all agreed it should be a women's magazine rather than a music magazine as this is more typical of a girl band. Cosmopolitan magazine is the ideal magazine that we would want our advert to be featured in.

To understand Cosmo and its readers more, I have looked at their brand profile and core buyer:

'Cosmopolitan meets and tackles all of its readers concerns, passions and ever broadening interests. Advice on relationships and men continues to be the very Cosmopolitan offer but is also backed by relevant, topical features, imaginative fashion and beauty and the latest health and career news.

Glamorous and gutsy as well as frank and intimate, Cosmopolitan celebrates being a woman by recognising that women today are stronger, braver and more exceptional than ever.

Cosmopolitan supports, encourages, congratulates, entertains, amuses, inspires and uplifts - helping its readers be the very best they can.

The core Cosmopolitan buyer is ABC1 and in her mid to late twenties. Intelligent and independent, she is determined to succeed - in her career, her social life and her relationships. She wants to take full advantage of the many choices and opportunities open to her but understands that self-fulfilment comes from having fun, treating yourself and feeling good, as much as from work and material achievements. Sex, men and shopping are essential part of her life.

She is part of the post feminist generation who assume they have equal rights. She has grown up in a world that has grown progressively smaller and more accessible, so is far less constrained by society's rules, physical boundaries or tradition than her predecessors. She will judge her success on her own terms.

As well as Cosmo - we have come up with some other woman's magazines that our advert could be featured in such as Glamour, Marie- Claire and Elle.