Whats next?

• Presentation of ancillary tasks to the rest of our class on Friday 18th March.


• Once feedback has been received, many any adjustments according to the feedback.


• Finish the final draft of our magazine advert.


• Prepare both magazine advert and digi-pak for final presentation.

Editing the front cover

The final picture we edited was the front cover as I think this is the most important part of the digi-pak. Here is the final image:

We felt that this picture was perfect for the front cover as it is very typical of a girl band and is very posy. Editing the colour, once again we brightened the picture and contrasted it to give it more colour and brightness. For the text we used a simple font which we found on word called freestyle script. Charlotte created the text on word and gave it a black shadow which looks like a black outline in order for it to stand out more. We created a 5 star rating in the bottom left from Elle magazine. We did this because we felt the front cover needed more to it but not too much as we wanted to keep it as simple as possible. Overall I am very happy with the front cover!!

Editing the backcover

Here is the final draft of the back cover of the digi-pak:

This is my favourite picture as I think it really represents the closeness of our 'band' and really makes us look like a united girl group. The way we are walking away from the camera also looks good as the back cover. We have 3 songs on this single and have put the titles of these songs at the top above mine and Laura's head as there is a perfect space for it. We made each song a different colour so that they gradually get darker as you read downwards, this matches our colour scheme of orange, pink and coral. We found a bar code on the internet which I simply copied and pasted onto the picture as it is essential to have a bar code on the back of a digi-pak. We added The Saturday's record label - FASCINATION on top of the bar code in the colour red which is the actual colour fascination use. Underneath our shoes we have the copyright text in white which we copied off of JLS's album although we adapted it to match The Sundays.

We edited this picture quite a lot in terms of the brightness and contrast. We made the colours of the shirts stand out a lot more than they did before which created a really nice warm effect. Overall I love the picture!

Editing the individual pictures and creating the biographies

The next thing we edited was the pictures of us individually then created the bio's to appear on top. These pictures will be featured inside of the booklet and will be placed opposite one of the group pictures. Here are the final drafts:

The warmify effect

We used photo shop on the schools computers to create and add the biographies but decided that we should use the warmify effect which was on Charlotte's photo shop on her laptop (Picasa). Therefore once the bios were complete we copied the pictures onto Charlotte's laptop and used the warmify effect to make the pictures more colourful and warm. Here are the before and after pictures using Charlotte's as an example:

Before warmify:

After warmify:

Clearly the picture looks warmer and less cold and dull. We thought this looked much better and was worthwhile doing.

Editing the inside pages of the booklet

Today we also edited the pictures that will be placed inside the booklet opposite the individual pictures. Here are the finished pictures that will be used:

These pictures did not need much editing at all as the original copies were close to what we wanted. We played around with the brightness and contrast and decided we wanted every picture to be brighter and more contrasted as it gave the edited look to the pictures which we wanted.

Editing the CD and background behind the CD

In today's lesson we focused on finishing the digi-pak as we have completed our magazine advert and have a deadline to meet which is Friday 18th March where will we be presenting both tasks.

Here is our final picture which will be used for the CD as well as appearing behind the CD:

There wasn't very much to do to this picture to edit as the original version could have been used as it was not much different. We played around with the brightness and contrast and made the sun brighter so it really stands out. For the disk itself we will be using the same image but in the shape of a CD, we will also be adding text to the CD to make it look more realistic. This will be done in Fridays lesson.

Target Audience Screening

Mrs Allison suggested that we carried out a screening of our music video to our potential target audience and receive they're feedback. This feedback is the most important as it tells us whether we have created a video that our target audience actually like. Our target audience is mainly females aged 13-35 although we have also tried to target males too.

Here is a picture of the 5 people I questioned.

I asked them 2 questions about the music video and 2 questions about the ancillary tasks. Here are the 2 questions I asked about the music video:

1. What is your favourite part of the video and why?


2. What part of the video would you change and why?

Here are the 2 question I asked regarding the ancillary tasks:

1. What do you really like about the digi-pak and magazine advert and what is your least favourite part?


2. Does it appeal to you and would you be happy with the product if you were to purchase it?

Feedback

Sophie Hulbert - aged 19

Music Video

'I like the part where glass smashes then goes back it goes back in time and reverses, the effect is cool.'

'I wouldn't change anything but would add more group scenes as it shows the unity of the group.'

Ancillary Tasks

'I like that you've got your own unique font and the corally coloured theme is very identifiable and it stands out as being very unique.'

'Yes it appeals to me because I am into pop musics and pop bands and I would be very happy to purchase it because the images are good which makes me feel that I am in for a treat.'

Tyler Baxter - aged 18

Music Video

'My favourite part is the last scene where they are laughing as a group on the tree because its fun.'

'I would put a colour filter in to vary the shots and differentiate them.'

Ancillary Tasks

'My favourite part of the digi-pak is that fact that it looks really professional. My least favourite part is the name of your band and the font that is used for the front cover of the digi-pak because it is too girly.'

'It doesn't really appeal to me because it is aimed at a feminine audience and I am fairly masculine. I wouldn't purchase the product in the first place as the song is not my taste of music but I do think it is a professional product.

Sian Butcher - aged 17

Music Video

'I like the end bit where the faces fade in and out of shot because its cool.'

'I would add more dance routines into the video rather than have the girls just swaying and strolling'.

Ancillary Task

'I think the digi-pak is very professional and I LOVE how you have used warm bright orangy pink colours and it really gives a nice feel about the group. My least favourite part probably has to be the font. The colour blends in too much with the background which makes it hard to read - although I do like the style of the font as it is girly.'

'The digi-pak and magazine advert both definitely appeal to me as they look like a fun, cool girl band who could inspire me to become fashionable. I particularly love the inside booklet pictures of the group as they look like best friends and remind me of me and my friends having fun and they look like generally nice people who make good music.'

Faye Gibbs - aged 18

Music Video

'I like the part where the 2 characters are sitting at the table and gradually get further and further apart.'

'If I could change anything I would add in more flashbacks of the couple as I think they are really effective and portray a good story.'

Ancillary Task

'I love the picture you will be using for the cover of the CD as it is not too overpowering and really links in well with the music video. My least favourite part is how the magazine advert background is in black and white rather than colour. I think that it would stand out more and be brighter if the background was the same colour as the rest of the picture.'

'This doesn't really appeal to me very much but it definitely is a good product and it only doesn't appeal to me because I find girl bands annoying and don't really like their music. This is a very professional product and I could imagine my friends that are into girl bands would be buy and love this product.'

Tom Gallacher - aged 19

Music Video

'My favourite part of the music video is the woodland background as it suits the tone of the song and looks good.'

'I would change the part in the video where they do the dance routine as I think it could have been done more professionally and looks a bit amateur.'

Ancillary Task

'I liked the general photography as it looked very professional, more professional than I would have expected, I found it quitwe hard to read the text on the digi-pak front cover as the orange coloured font blends in too much with the background.'

'It doesnt appeal to me purely because that is not my type of music, although if I did own this product I wouldnt looking mind looking at it as the girls all look really good!'

The feedback I have recieved is very positive therefore I am very pleased as we have managed to meet our target audiences expectations. Obviously there are parts of the video that people wish to change as it is not a professional product therefore is not going to be perfect. Everybody enjoyed the video which is what I hoped for and had many more positive things to say rather than negative.