Evaluation of Advanced Production
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Final version: Music video
THE FINAL VERSION OF OUR MUSIC VIDEO WOULD NOT UPLOAD DESPITE NUMEROUS ATTEMPTS. THEREFORE I HAVE POSTED A NEARLY COMPLETE VERSION AS THE FINAL VERSION WILL BE SUPPLIED ON A DISK.
The final versions - Ancillary tasks
UPDATE 30-03-11
Today in our media lesson our teacher Mrs Allison told has that Friday's lesson we will be presenting all of our final production which include the music video and both ancillary tasks. Charlotte informed me that she has completed the finishing touches that were needed on the ancillary tasks which means we are ready to present on Friday and just have the evaluation to complete!
Final editing session!! 25-03-11
Today in our 2 hour media lesson we were given time to many any final changes to our production and ancillary tasks. As we have completed our production and have all our final drafts of the ancillary tasks done, we went through everything and checked it was done ready to present for the final time on Friday April 1st. Here is what we did.
- We corrected the spelling mistakes on all 4 bio's.
- Cropped the biography pictures to make sure they were all the same size and looked consistent. They now are all the same square size and look like CD's.
- We added our candidate numbers to the beginning of our music video so it is now complete.
Specific focus
Amelia Costin - aged 21.
I asked my friend Amelia who fits in perfectly with our target audience some more in-depth questions about our production and ancillary tasks.
Music Video
What do you like most about the video?
I really like the variety of shots included in terms of the couple, it made the video more interesting to watch and follow. My favourite shot is the birds eye shot of the 2 characters arguing. Because there was so many different flashbacks, it really made the couple look like a real couple as there were so many different arguments they had at different times and on different days!
What do you think the story was about, was it clear?
I think the story is about a couple that keep arguing because the man has cheated on her and can't trust him? It looks as if the are falling out of love and drifting apart. I gathered this mainly from the flashbacks because it shows them constantly arguing. Also the shot when Joe walks away from Emily and she turns and sadly stares at him walking away is the point where I realised she doesn't know if she loves him anymore. The story was definitely clear although the quick sequence at the beginning of Joe kissing the other girls came and went quite quickly and could have easily been missed.
What do you think needs to be improved and why?
I think the acting could have been a bit more professional, although I do understand this is only a school project so the acting is no exactly going to be amazing! Its just that the acting didn't show too much emotion and I think if anything it should probably have been exaggerated to show how much they didn't love each other if that makes sense?! For example one of the shots where Emily is pushing Joe away looked rather comic as she waited for him to walk over then pushed him - it just didn't look natural.I also wasn't too sure about having the flashbacks in black and white although I think that is just a personal preference because I do see how it can help an audience understand that it happened in the past.
Do you think the video is professional and why?
I definitely think this is professional as it is very similar to what a girl band would do for a video. I think the video represents the song more than the actual Saturdays video does as you have included a story and 2 different locations where-as they haven't! The story and flashbacks also gives the song more of a meaning which then made me think more about the lyrics and what they meant. It was also paced well, not too fast or slow which made it very easy to follow and therefore very professional, I think you should be very proud of yourselves for making this!
Does it appeal to you and would you enjoy watching it again?
The video does really appeal to me because I am a girl band fan anyway so would enjoy this. I definitely wanted to watch it again as it was entertaining and not boring! It mainly appeals to me as I enjoyed seeing each girls outfits because I love anything girly so seeing what the girls were wearing was fun.
Do you like the dance routine and group scenes?
I liked the fact you included a dance routine as I'm guessing it was probably embarrassing to do and most of the girls aren't dancers! I think the dance routine could have been more in time as at some points some of the girls were out of time. It also could have been choreographed a bit better with better moves as the ones that you did were a bit simple and not very inspiring or interesting although I'm glad there was one. The group scenes were also good as it was nice to see you all together rather than just separately as it makes you look more like a group.
Magazine Advert
What do you like most about the advert?
I love the colouring of the whole image. I don't know how you did it but having the girls in colour and the background in black and white makes them stand out so much more! The orange and coral colours of the girls shirts makes the picture seem very summery and somehow makes them seem happier and more likable than if they were to be dressed in black or white. Its so eye-catching and when I first saw it I looked at it for a long time as the colours really draw you in.
If you could do something to improve it, what would you do?
I wouldn't know how to improve it as I think it is already perfect. I guess if anything I would prefer to see the girls with more make-up and more interesting hair as it looks slightly bland so I would make them look even more like a girl band!
Does it look professional and could you see it being a real advert in a real magazine?
The advert definitely looks professional because the image of the girls itself looks like it was taken professionally with an expensive camera. I wouldn't say it looks like a real advert as there is no enough information that I would expect to be on it. If the current image was to be adapted a little I could definitely see this in a real magazine as the pose is perfect. The outfits look professional and as if they have been picked out by a stylist as they match and really go well with the background. I would definitely love to see this in a real magazine though!
Would you possibly come across this advert in a magazine that you read? If so, which one and which one would you expect it to be featured in?
I suppose I could see this advert possibly in Cosmo as I am an avid reader and have seen celebrities advertising theirs perfumes in there but so far I haven't actually seen any music being advertised. It is probably more likely to be in a celebrity magazine such as Heat or OK maybe, although I don't recall them advertising music either. Its a bit of a hard question really as I don't really tend to see music advertised in female magazines, it seems more of a male/indie thing to do.
Do you like the pose? If not why?
I absolutely love the pose! It works perfectly with everything going on in the advert and makes all the girls look very pretty. Its so typical of a girl band to do, that's why I think it works. You all look like close friends and united to see as a group with is nice.
Do you like the font, text and layout? If not why?
I really like the colour of the font and how it matches the colour of the shirts. I also think it works much better in italics which you have used as it is very girly and seems to go with the feminine theme going on. There isn't much text on there which is good as the main focus is you 4 girls, which it should be!
Digi-pak
What part of the digi-pak is your favourite?
I really like the front cover mainly because of the pose. The fact that you are separated slightly for some reasons makes you seem more mature to me? I'm not sure why, its probably because you look like independent women as well as a group which is nice. The trees in the background are nicely placed which sounds a bit weird but because the image is so good it looks like you have been photo shopped in to a perfectly made background.
Do you like the digi-pak as a whole? What else do you like about it?
The reason I like the digi-pak the most is probably because every picture is really good and they all link in so well with each other and shows good continuity. None of them look out of place and they all fit in really well with the summery calm theme. I really like the inside booklet pictures as you all look so happy and look like you genuinely enjoy each others company. I think that by adding the picture of you throwing leaves in the air also makes you look like you are not just a serious girl band and that you know how to have fun, which I like!
If you could improve it, what would you do?
I honestly would have no idea how to improve it because I love it so much. If anything I would slightly change the back cover image as I think it would look best if you wouldn't see any ones face, but that's just being very picky! The text at the top is also slightly hard to read because of the colour.
Do you think creating an inside booklet was a good idea? Do you like the biographies?
I think all the images of you girls in the biographies are absolutely beautiful and you all look like real girl band members. I definitely think having an inside booklet is a good idea as I love reading them and looking at pictures of girl bands and seeing what they have to say. I would have loved to have seen the lyrics in the inside booklet somewhere but I guess this was not possible as there was no room for them. The biographies are definitely a great idea because I think in general people enjoy reading about celebrities and their favourite pop stars - I do anyway! Although I think these biographies are a bit basic and don't really tell me anything interesting - I could have guessed what they said as they are not particularly unique.
Do you think the digi-pak is a professional product? Does it appeal to you and would you be happy with it if you were the purchase the single?
Its much more professional than I would ever have expected. It does appeal to me because I enjoy finding out about girl bands and looking at pictures of them to take fashion advise! I would be happy if this is the digi-pak that came with the single I bought because I think its a feel-good digi-pak, although I would like to see a better biography - that is pretty much the only negative.
Feedback from digi-pak
Me, Laura, Charlotte and Sophie presented our digi-pak on Friday 18th March to the rest of our media class and teacher.
Feedback
Photographic image: framing, focus, camera angle, lighting and colour, background and mise-en-scene.
- Lighting is relevant - nice and bright.
- Image is very good - fits the typical girl band image.
Typography and text: Choice of fonts, sizing, layout, colour, readability, language register, & content.
- Font is nice and appropriate.
- Great use of colour co-ordination with the text and colours of t-shirts.
- Spelling mistakes on all of the biographies need to be corrected.
- Text positioning on all images is good - in particular the front cover.
- Language register is good on bio's- talking directly and relating to fans.
Layout decisions: rule of thirds, text positioning, sizing, balance of image and text, focus of attention.
- Text across the tree on the individual pictures with the bios was effective - gave a nice theme.
- The focus in all the pictures is always on us. Very typical of a girl band and fits genre nicely.
- Consistency of size of all the shots aren't good. In particular the back cover is not square enough to be a CD cover - looks more like a DVD. Therefore all pictures need to be adjusted to make sure they are all the same size.
Genre codes and indicators of audience targeting.
- The colours of the costumes are nice - very girly (pinks & oranges). Well co-ordinated.
- Good posing. Very standard of a girl band therefore fit criteria well.
- Hair and make-up very professional and to a very high standard.
- Direct gaze into camera on group shots and individual pictures are very effective and will attract audiences.
Overall impacts - what works/what could be improved.
- Consistency of size of shots is the main issue and definitely needs to be addressed.
- All the photos look professional and glossy
- Very good use of the sun - images came out vibrant and crisp
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