Ideas for our ancillary tasks and research into other artists

As we have now completed the music video, we need to start working on the ancillary tasks we have been set. Our group decided we wanted to create a digi-pack to go with our song and a magazine advert for the song. We have already decided on a few ideas:

• As the artists we are definitely going to be on there. It is essential for girl bands to have images of themselves on advertisements so they can target their audience.
• We want it to look as professional as possible so we are going to go all out on the hair and make-up.
• We don't want people to be distracted from us by other elements of the digi-pack and magazine advert - therefore we aren't going to directly relate to the lyrics.
• We want it to be as eye-catching, bright and interesting as possible.

Examples from The Saturdays

This image of The Saturdays has been taken from a magazine where they are meant to be promoting body spray 'Impulse' rather than one of their songs. The Saturdays have created their own brand identity and they use this in most advertisements they do. Each member wears a very similar outfit but differentiate themselves by colour. In this example they are all wearing the same catsuit, except all in a different colour. By doing this they have made themselves unique and easily identifiable to their target audience.

Here is an example of one of The Saturdays digi-pack covers. 'Just cant get enough' was a single they did for comic relief. In this image they haven't directly related to any lyrics within this song (which is what we weren't going to do either). Instead they have related it to the song by making the digi-pack playful and fun which is similar to the song. The image has been super imposed together, this would have been done by each girl having their poses shot individually then they would have been super imposed together on a computer.

Examples from other genres

The example I have chosen is a band called Lostprophets who sing rock music.

Here is the magazine Kerrang! which Lostprophets were featured. They did a photo shoot for the magazine and decided to put the lead singer in the front and the rest of the band towards the back. This is typical of male rock/indie bands as unlike in girl groups where each member has an equal amount of attention, male bands tend to have a lead singer with the rest of the band either no singing or hardly singing at all. Therefore they portray this in their band pictures as people normally only recognise the lead singer rather than the rest of the band.

This image is the bands digi-pack cover for the single 'For he's a jolly good fellow'. The band have chosen a theme of smart and upper-class which is contradictory to their 'hardcore' normal image. Once again the lead singer is more at the front than the others and can be seen easiest due to his bright white shirt. This image is a typical 'indie' band image as it is simple and consists of all the band members.