I will be analysing 'Missing You' by The Saturdays. The song was written by Alexander Kronlund and Lukas Hilbert with production from Hilbert and James Reynolds, the song was released as the collection's lead single on 5 August as a digital download and on 9 August as a CD single. .
It was released on 5th August 2010 and its target audience is teenage girls aged between 10-18, although their videos also target teenage/young men due to the lack of clothing and provocative dance routines which aren't really targeted at young females to enjoy
There is no relationship between the lyrics and the visuals as there are no shots of a couple in a relationship or no flashbacks to help illustrate the story. Therefore the visuals do not illustrate, amplify or contradict the lyrics.
Although there is a relationship between the music and the visuals as the style of the music is not particularly upbeat therefore there are no huge, fast, intricate dance routines but a slow one to match the music. Towards the end of the song the music becomes more upbeat and dancy, so they change locations to a club where there is more dancing as this part of the song could be played in a club.The 'Missing You' video is typical of a girl band/pop music video as it contains many individual shots of the performers and a dance routine.
There are a lot of close-ups in the video which is for a number of reasons.
1 reason could be that record companies demand a lot of close-ups of performers. Or it could be because the girls are very pretty and appealing to a male audience. Close-ups are very common in pop music videos be it male or female. This close up of Frankie shows her face and figure which has been deliberately done to attract viewers.
I think the image the Saturdays are trying to create in this music video is a sexy and sophisticated look. This is a look The Saturdays often go for but they are able to accentuate it in this video as the location means they can wear small bikinis and revealing dresses. There is no inter textual references in this video.
There is a lot of different camera work in this video. For example the camera follows the girls' dance moves during the routine and circles them to make them look important. It also gives the viewer a good view of the girls from every angle. The camera also tends to follow the girls as they prance around on rocks or by trees as it makes the audience want to continue following them.
The editing used is very simple as there are no fast-cut montages or effects such as split screen. A lot of simple cuts from long to medium to close-up are used which is typical of that of a girl band music video. The song isn't particularly fast paced therefore lots of quick cuts would not look right. There is also no examples of CGI effects used as I think the song is simple so deserves a simple video. There is no cutting between a narrative and a performance.
Long shot to..
Medium shot to..
Close up.
In this video The Saturdays are trying to represent young, beautiful women in many different ways. As I mentioned earlier the girls are using how the look to they're
advantage - for example they have nice bodies and figures so they are showing them off in skimpy but not slutty outfits. This is common of a girl band video as girls in girl bands tend to be good looking and have nice figures.
The critical reception for this video wasn't too good. A lot of comments on you tube are negative and think the video is boring and uninteresting. Although The Saturdays have a huge fan base and they're fans love the song and the video. What makes this video a successful example of the genre is the location and the band themselves. I think they're USP is that the are all good looking and are able to sing and dance.
No comments:
Post a Comment