
To understand Cosmo and its readers more, I have looked at their brand profile and core buyer:
'Cosmopolitan meets and tackles all of its readers concerns, passions and ever broadening interests. Advice on relationships and men continues to be the very Cosmopolitan offer but is also backed by relevant, topical features, imaginative fashion and beauty and the latest health and career news.
Glamorous and gutsy as well as frank and intimate, Cosmopolitan celebrates being a woman by recognising that women today are stronger, braver and more exceptional than ever.
Cosmopolitan supports, encourages, congratulates, entertains, amuses, inspires and uplifts - helping its readers be the very best they can.
The core Cosmopolitan buyer is ABC1 and in her mid to late twenties. Intelligent and independent, she is determined to succeed - in her career, her social life and her relationships. She wants to take full advantage of the many choices and opportunities open to her but understands that self-fulfilment comes from having fun, treating yourself and feeling good, as much as from work and material achievements. Sex, men and shopping are essential part of her life.
She is part of the post feminist generation who assume they have equal rights. She has grown up in a world that has grown progressively smaller and more accessible, so is far less constrained by society's rules, physical boundaries or tradition than her predecessors. She will judge her success on her own terms.
As well as Cosmo - we have come up with some other woman's magazines that our advert could be featured in such as Glamour, Marie- Claire and Elle.



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