Target Audience Screening

Mrs Allison suggested that we carried out a screening of our music video to our potential target audience and receive they're feedback. This feedback is the most important as it tells us whether we have created a video that our target audience actually like. Our target audience is mainly females aged 13-35 although we have also tried to target males too.

Here is a picture of the 5 people I questioned.

I asked them 2 questions about the music video and 2 questions about the ancillary tasks. Here are the 2 questions I asked about the music video:

1. What is your favourite part of the video and why?


2. What part of the video would you change and why?

Here are the 2 question I asked regarding the ancillary tasks:

1. What do you really like about the digi-pak and magazine advert and what is your least favourite part?


2. Does it appeal to you and would you be happy with the product if you were to purchase it?

Feedback

Sophie Hulbert - aged 19

Music Video

'I like the part where glass smashes then goes back it goes back in time and reverses, the effect is cool.'

'I wouldn't change anything but would add more group scenes as it shows the unity of the group.'

Ancillary Tasks

'I like that you've got your own unique font and the corally coloured theme is very identifiable and it stands out as being very unique.'

'Yes it appeals to me because I am into pop musics and pop bands and I would be very happy to purchase it because the images are good which makes me feel that I am in for a treat.'

Tyler Baxter - aged 18

Music Video

'My favourite part is the last scene where they are laughing as a group on the tree because its fun.'

'I would put a colour filter in to vary the shots and differentiate them.'

Ancillary Tasks

'My favourite part of the digi-pak is that fact that it looks really professional. My least favourite part is the name of your band and the font that is used for the front cover of the digi-pak because it is too girly.'

'It doesn't really appeal to me because it is aimed at a feminine audience and I am fairly masculine. I wouldn't purchase the product in the first place as the song is not my taste of music but I do think it is a professional product.

Sian Butcher - aged 17

Music Video

'I like the end bit where the faces fade in and out of shot because its cool.'

'I would add more dance routines into the video rather than have the girls just swaying and strolling'.

Ancillary Task

'I think the digi-pak is very professional and I LOVE how you have used warm bright orangy pink colours and it really gives a nice feel about the group. My least favourite part probably has to be the font. The colour blends in too much with the background which makes it hard to read - although I do like the style of the font as it is girly.'

'The digi-pak and magazine advert both definitely appeal to me as they look like a fun, cool girl band who could inspire me to become fashionable. I particularly love the inside booklet pictures of the group as they look like best friends and remind me of me and my friends having fun and they look like generally nice people who make good music.'

Faye Gibbs - aged 18

Music Video

'I like the part where the 2 characters are sitting at the table and gradually get further and further apart.'

'If I could change anything I would add in more flashbacks of the couple as I think they are really effective and portray a good story.'

Ancillary Task

'I love the picture you will be using for the cover of the CD as it is not too overpowering and really links in well with the music video. My least favourite part is how the magazine advert background is in black and white rather than colour. I think that it would stand out more and be brighter if the background was the same colour as the rest of the picture.'

'This doesn't really appeal to me very much but it definitely is a good product and it only doesn't appeal to me because I find girl bands annoying and don't really like their music. This is a very professional product and I could imagine my friends that are into girl bands would be buy and love this product.'

Tom Gallacher - aged 19

Music Video

'My favourite part of the music video is the woodland background as it suits the tone of the song and looks good.'

'I would change the part in the video where they do the dance routine as I think it could have been done more professionally and looks a bit amateur.'

Ancillary Task

'I liked the general photography as it looked very professional, more professional than I would have expected, I found it quitwe hard to read the text on the digi-pak front cover as the orange coloured font blends in too much with the background.'

'It doesnt appeal to me purely because that is not my type of music, although if I did own this product I wouldnt looking mind looking at it as the girls all look really good!'

The feedback I have recieved is very positive therefore I am very pleased as we have managed to meet our target audiences expectations. Obviously there are parts of the video that people wish to change as it is not a professional product therefore is not going to be perfect. Everybody enjoyed the video which is what I hoped for and had many more positive things to say rather than negative.